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Export Planning - Joris Leeman

PRIJS: GRATIS
FORMAAT: PDF EPUB MOBI
DATUM VAN PUBLICATIE: november 2015
BESTANDSGROOTTE: 12,36
ISBN: 9783732210732
TAAL: NEDERLANDS
AUTEUR: Joris Leeman

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When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan. Export Planning will enable readers to: * systematically select and plan entries into new international markets; * enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and fi nance; * assemble a sound line of reasoning from strategy to implementation. Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. New to this second edition is an additional chapter on the implementation of the export transaction. This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.

...4 phases, and provides a 10-step guide for the construction of an international marketing plan ... ExportPlanning - Per avere successo sui mercati esteri ... . Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan. Planner: Export your entire plan to Excel for powerful analysis, sharing, and more ‎06-24- ... Export Planning Joris J.A. Leeman - StudeerSnel ... . Planner: Export your entire plan to Excel for powerful analysis, sharing, and more ‎06-24-2019 10:56 AM (Please note - this feature is only currently available in the Planner web app (https://tasks.office.com) and not when using Planner via the SharePoint web part or within Teams) Planner ... Export Planning wil enable readers to: - systematically select and plan entries into new international markets - assemble a sound line of reasoning from strategy to implementation - enhance the chances of success through an integrated analysis and strategy review of marketing, logistics, organization and finance Target audience This book is intended for bachelor and graduate students at ... Vind alle studiedocumenten for Export Planning van Joris J.A. Leeman 9789043017084 Export Planning koop je vanaf 15.99 tweedehands bij Bookmatch. 100% veilig Geen énkel risico. Developing an export plan involves performing a variety of tasks including conducting market research, creating a marketing plan, deciding on market entry and service delivery methods, planning day-to-day operations and potential expansion activities, addressing the issues of export financing and insurance and setting targets and timelines. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan. When a company initiates export development, it is essential to follow a systematic strategy formulation and d...