Gratis elektronische bibliotheek

Animal Spirits - george a. akerlof

PRIJS: GRATIS
FORMAAT: PDF EPUB MOBI
DATUM VAN PUBLICATIE: juni 2009
BESTANDSGROOTTE: 6,37
ISBN: 9789047002185
TAAL: NEDERLANDS
AUTEUR: george a. akerlof

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Animal Spirits 1e druk is een boek van George Akerlof uitgegeven bij Business Contact. ISBN 9789047002185 Jaarlijks steken we miljoenen in de ontwikkeling van merknamen. Dagelijks worden we met drie- tot vijfduizend advertenties gebombardeerd. Op ontelbare, soms subtiele manieren worden we inons leven gebrandmerkt: door kledinglogos waarmee we zelfgenoegzaam pronken, door de muziek waarnaar we luisteren, door het voedsel en de drankjes die we nuttigen, door de boeken die we lezen, zelfs door de buurt waarin we wonen.Bedrijven investeren steeds meer in het oppoetsen van hun imago en niet meer in de kwaliteit of de functionaliteit van hun product. Het is immers de buitenkant die alle aandacht trekt. Met zijn scherpe analyse van een zakelijke strategie die volledig ontspoord is, onthult Lucas Conley de schrik barende omvang en besmettelijkheid van de merkenziekte. Merkenziekte is een zowel hilarisch als beangstigend boek dat ons confronteert met onze koopgewoonten. De auteur gunt ons tevens een blik achter de schermenvan het industri le superbrein dat ons er keer op keer toe aanzet om iets te kopentot elke prijs.Lucas Conley schrijft voor onder meer Fast Company, The Boston Globe en espn. '

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